Blarney town is unique in terms of its significance as one of the region’s principle tourism attractions; its cultural and heritage value; and the considerable population growth targeted on the settlement by 2022. Without skilful planning and a considered strategy, the essence of Blarney and its attraction at an international level could be irrevocably lost. It is critical that during the forthcoming City Development Plan period, when there is likely to be substantial pressure for growth in Metropolitan Cork, that the planning framework for the town takes the opportunity to manage growth, while also enhancing the tourism and heritage potential of Blarney.